SongHQ

Price your custom songs for the work, not for a guess

Most sellers underprice because they only count the seconds of generation, not the hour around it — the brief, the lyrics, the revisions, the delivery. This is a simple, honest way to reach a number you can defend and still feel good about at order fifty.

Run your shop in SongHQPricing guide (blog)

#SHQ-0247

Alex Johnson · Etsy

In progress

Brief

Captured

Lyrics

Drafted

Suno

3 takes

Delivery

Link ready

Final song

3:28

Delivery page ready

/delivery/alex-song

The pricing formula

Price = (your hourly rate x hours per order) + add-ons + a revision buffer, then divided by (1 − platform fee %) so fees don't eat your margin. A typical first order takes 45–90 minutes once you count the brief, lyrics, a couple of generations, and delivery. If you value your time at even $30/hour, that's a real floor before any marketplace math — which is exactly why so many sellers who price on “it only took a minute to generate” quietly lose money.

Base:
Your hourly rate times realistic hours per order — including the parts that aren't generation.
Add-ons:
Cover art, lyric card, extra length, or a rush fee, each priced separately.
Revision buffer:
Build in one included round; price extra rounds so changes aren't free labor.
Fee gross-up:
Divide by (1 − platform fee %) so Etsy/Fiverr fees come out of the buyer's price, not yours.

The inputs

What actually goes into your price

Add up what applies to your packages. If you skip these, you're the one covering them.

Time on the brief and lyrics

Reading the intake, writing and refining the lyric — usually the biggest and most-forgotten chunk.

Generation and selection

Your Suno time to generate and compare takes. Cheap per song, but not zero across a full order.

Revisions included

Decide how many rounds are free. Each extra round is real time — price it, don't absorb it.

Cover art and lyric card

Add-ons buyers love. Price them as upgrades rather than folding them into a low base.

Rush turnaround

A same-day or next-day deadline reorders your whole queue — charge a premium for it.

Platform fees and experience

Marketplace fees come off the top; your reviews and skill let you climb above the floor over time.

Sanity check

Three example tiers

Rough market ranges to calibrate against, not fixed prices. Always check what established sellers in your specific niche charge.

Starter — roughly $25–$50

One song, one included revision, MP3 delivery, standard turnaround. A reasonable place to begin while you build reviews — but rarely where you should stay.

Standard — roughly $60–$120

One song with a couple of style choices, one revision, plus cover art or a lyric card, on a branded delivery page. Where steady-volume sellers usually land.

Premium — roughly $150–$300+

Full-length song, extra revisions, cover art and lyric card, rush option, and a polished branded delivery. For weddings, proposals, and gifts where it's the centerpiece.

How to use it

Reach your number in four steps

1. Estimate your hours

Time yourself on one real order end to end, then multiply by an hourly rate you'd actually accept.

Include brief, lyrics, and delivery
Use a rate you won't resent
That's your base

2. Add the extras

Layer on cover art, lyric card, extra length, and any rush fee as separate line items.

Price add-ons individually
One included revision, rest paid
Bundle only if it still clears your floor

3. Gross up for fees

Divide the total by (1 − platform fee %) so marketplace fees come out of the listed price.

Etsy/Fiverr fees off the top
Buyer pays the fee, not you
Now it's your list price

4. Set a hard floor

Pick the lowest price you'll ever accept and hold it — raise from there as reviews grow.

Never go below the floor
Raise with demand and reviews
Revisit every 10–20 orders

Pricing questions

How much should I charge for a custom song?+

There's no single number, but a defensible price is your hourly rate times realistic hours per order, plus add-ons and a revision buffer, grossed up for platform fees. In practice that puts most sellers around $60–$120 for a standard order, with starter tiers near $25–$50 and premium work at $150+. Always calibrate to your specific niche.

Why shouldn't I price based on how fast generation is?+

Because generation isn't the product. The brief, the lyric writing, the revisions, and the delivery are where your time goes. Pricing on generation speed alone is the single most common reason custom-song sellers quietly lose money.

How should I handle revisions in my price?+

Include one round in the base price and charge for additional rounds. That protects you from open-ended requests while still feeling generous, and it keeps a difficult order from turning into unpaid labor.

Price with confidence, deliver with polish

Once your pricing holds, SongHQ helps you fulfill each order fast enough to make it worth it.