"Unlimited revisions" reads well in a listing, but it's one of the most common ways new custom-song sellers quietly erase their own margin. Song feedback is inherently subjective — there's no objective finish line for "does this capture the right feeling" the way there is for, say, a spelling correction — which means an open-ended revision policy can turn into an open-ended commitment on a single order.
Why "unlimited" backfires
A customer who isn't sure what they want isn't being difficult on purpose — but without a stated limit, there's no natural point where you can say "let's lock this in" without it feeling like you're cutting them off. One revision-heavy order can eat the time you'd budgeted for three normal ones, and there's no way to charge for that time if you've already promised it's free and unlimited.
What to actually offer
One included revision round is the standard, sustainable default. It signals that you take feedback seriously without opening the door to indefinite iteration. If you want to differentiate on service for a higher price tier, two rounds is reasonable — but at that point, price for it explicitly rather than treating it as a free upgrade.
Define what counts as "one round" clearly: a single batch of change requests the customer submits together, not each individual comment treated as its own round. "Change the tempo and swap this line" is one round. Asking for a tempo change, then separately asking for the line swap a day later, is arguably a second round if you want to enforce it that way — most sellers don't, but it's worth deciding your own policy before you're negotiating it mid-order.
Structure the review step to reduce revision requests in the first place
Most excess revision requests come from customers seeing a "final" delivery for the first time and reacting to it, rather than approving a version before it's positioned as done. Sending a review link before delivery — where the customer listens to your selected version and either approves it or requests specific changes — surfaces feedback earlier, when it's still expected, instead of after delivery when it reads as something going wrong.
When a customer asks for more than you've offered
Be upfront rather than vague: "Your order includes one revision round, which we've used. Additional changes are available for [price]." Most customers accept this without pushback when it's stated plainly and matches what was in the listing. The sellers who struggle with this are usually the ones who never set the expectation clearly in the first place, which makes any limit feel arbitrary in the moment instead of something the customer agreed to upfront.
